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There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
-> cookies - 14
-> website - 8
-> that - 7
-> for - 7
-> these - 6

Your pages having these H1 headigs.
-> Uniting for the Common Good

Your pages having these H2 headigs.
-> For Individuals 
-> For Communities
-> For Researchers 
-> We see people as partners in discovery not research subjects
-> Blood Donations Provide Lifesaving Treatments and Potential Research Opportunities
-> Reflections for 2023
-> Privacy-Preserving Technologies and Rights-Based Privacy Regulation Compliance

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